Part 4
Now, here is where the train goes off the tracks, the blatant dishonesty of ECOLOGY.
ERROR # 3: The PRESS RELEASE HEADLINE READS "...Illegally dumping lead and arsenic."
Arsenic? Does it not sound like we dumped two things? Sure does. They don't bother informing the public that lead shot has a hardener called antimony that has approximately .25%, yes, there is a PERIOD in there, of arsenic. In other words, ECOLOGY took 5 samples at our site and only ONE tested positive for arsenic but that did not stop them from putting it in their headline.
Then there is the use of the word "dumping". Ask yourself "What mental image do I see when I hear the word "dumping"? Do I see 1 or 2 lbs. of lead shot? Do I see a garden hose slowly siphoning off mostly clear water or do I see wheelbarrows, buckets and barrels of lead and wastes being discarded in the dark?
Here is what I wrote to the communication director: "I assume that you intend for your press release to be truthful and factual and to not be sensationalized. Am I correct to assume this? As a communication expert you realize that words draw pictures in the mind, that create what we refer to as "word pictures". When you use the term "dumping", it implies a large amount and it implies intent, both of which SEASOFT is not guilty of. The geologist said that the lead spilled in the soil was the equivalent of 3 to 5 shotgun shells of lead. This is certainly not "dumping".
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I was told I could provide a quote for the press release so I sent the following:
Press Release from SEASOFT SCUBA GEAR INC. Please include this with your press release.
"Immediately after the investigation was launched SEASOFT SCUBA changed all of its lead handling protocols, cleaned its facility, ceased the handling of all corroded lead shot, and had all of its employees blood levels checked for lead exposure. The results of the employee's testing revealed that all SEASOFT's employees were found to be within normal/acceptable levels for lead exposure.
The site, under the supervision of a knowledgable contractor and the Department of Ecology, has already been cleaned and the contaminated material has been removed to a hazardous waste facility for treatment and elimination. Bruce Justinen, President of SEASOFT SCUBA stated that "We know that this is a serious matter and we have sought the guidance of both Labor and Industry and the Department of Ecology to insure that we continue to operate in a safe and lawful manner."
I was referring to the fact that we take this seriously because:
1. We had already checked our employees to make sure they were safe.
2. Changed all our protocols so that we simply never repeated ANY of the mistakes we had made.
3. We had already finished the clean up of the site, mostly done by the landlord.
ERROR # 4: ECOLOGY's response was stunning. "I cannot confirm that the site has “already been cleaned.”
I responded to them immediately.
"However, the fact that you folks are not even aware of whether the site has been cleaned or not cleaned yet is disturbing. You are releasing this press release when you don't know. Wouldn't it be prudent, considering something as important as this, to know for sure? A phone call to the contractor or a site inspection first."
NO answer!