Excuse me but whenever I won't even compare the Iberostar with anything else in Cozumel.. the AI @ Hotel Cozumel & Resort is a "real" AI, I mean you can eat and drink whatever you want. The quality of the food is nowhere comparable.. but neither the price (less than half). So if you're in the food and services, there's no question.. if you like to drink, I can say the spirit is the same everywhere.