I've been trying, for the last 9 months, to make running Anilao diving trips/courses into a viable option for my independent scuba business.
I still haven't found an 'ideal' solution... or one that was cost effective enough to attract a lot of customers. It only really works when there is a large group of divers, who can coordinate a trip together and share transport/accommodation and boat costs (i.e.
local divers).
.....Foreign divers rarely travel here in groups of 4+
Most of my customers are foreigners travelling solo.
Local public transport is
far from an attractive option for divers with gear; especially foreigners who may be intimidated by the prospect of hauling heavy dive bags around an unfamiliar province whilst relying on buses, jeepneys and trikes.
The cost of a private car (3-4000php one-way) is enough to deter a large percentage of visitors; especially when access to Subic and PG is so much cheaper and easier.
Seriously,... for the cost of a return car trip to an Anilao resort, you could fly
anywhere in the Philippines! 8000php would pay for a whole weekend diving in Subic, including hotel
and direct bus transport.
The cost of accommodation/food (
much higher than PG or Subic) also reduce the attractiveness of Anilao as a destination. AGAIN, everything seems fixated upon the 'established' routine of local divers taking weekend breaks in Anilao - where those divers have their own cars and will be in a group of 4 or more (
thus availing of shared rooms and shared costs of dive boats).
Where are the entrepreneurs? The market is
there, why is nobody in Anilao bothering with it? Just because it's "
not done like that"??!?
The dive industry in the Philippines is growing steadily...as it should given the quality of diving that we have here.
It's
crazy that Anilao is still a virtual
ghost town in terms of foreign visitors. It's even more crazy that those foreign holidaymakers find it more convenient and cost-effective to travel all the way to Cebu, Bohol, Palawan etc, rather than the few dozen kilometers to Anilao.
The Anilao resorts
could be making a
fortune from foreign tourists, but seem apathetic to make the effort to embrace that section of the market.
As the saying goes; 'You can take a horse to water, but you can't
make it drink'.