Comparing Print/TV to Facebook, Facebook is the clear winner. Much more refined targeting for ad spend and much higher ROI.
While the responses in this thread would indicate that divers don't like Facebook, as someone who uses Facebook regularly both for personal use and business use, I can assure you that is not normal of the general dive community. One of the only reasons I log in is because my news feed is full of pictures of dives, divers, marine life, and marine causes.
For business purposes, we post our articles, pictures, and promotions.
For personal purposes, I post whatever I feel like, but definitely pictures, videos, and trip reports from each of my dives. I mention/tag the operator who takes me out (if I had a good time) so they're getting exposure to my 3k+ friends.
Should a business ONLY use Facebook as their website? Heck no! That's just stupid. A business should have a content-rich web site that they promote on the Facebook Page.
While the responses in this thread would indicate that divers don't like Facebook, as someone who uses Facebook regularly both for personal use and business use, I can assure you that is not normal of the general dive community. One of the only reasons I log in is because my news feed is full of pictures of dives, divers, marine life, and marine causes.
For business purposes, we post our articles, pictures, and promotions.
For personal purposes, I post whatever I feel like, but definitely pictures, videos, and trip reports from each of my dives. I mention/tag the operator who takes me out (if I had a good time) so they're getting exposure to my 3k+ friends.
Should a business ONLY use Facebook as their website? Heck no! That's just stupid. A business should have a content-rich web site that they promote on the Facebook Page.