to get the 'feel' of the back kick, take a kickboard or life preserver or inflated wing without plate. wear a bathing suit or wetsuit. get in the pool or quarry or ditch or whatever.
hold the float out in front of you in your hands. stretch out your bod & bend your knees until your feet (no fins needed) almost are sticking out of the water, but are parallel to the top of the water. it's almost the normal position for a frog kick, except since you're not under water your knees are lower. your 'cocked' feet are level with your butt.
keep your feet flexed and push them straight and together, away from your behind. move them in little circles - out from center and toward your butt fairly quickly, together and back away from you fairly slowly. you're doing a frog kick backwards, so if you need to do a few slow cycles forwards to deconstruct the motion, that's fine.
after you feel how a back kick feels when it 'works', you can take it underwater. continue to keep your feet flat - you're using the sides of your feet more than you think. don't be surprised if you spend a lot of time at first going both backwards and up, in the 'baby shrimp dance'. it will flatten out with practice.
i think it does help to have seen the videos referenced above ad nauseum, but i had lots of trouble trying to go straight to using the kick under water without knowing what it 'felt' like, and trying to get the feel by picnic table diving didn't help. this technique did. caveat, though - i did this last november, and still didn't really have a backwards gear until about april...and yes, i dove *a lot* during the winter.