The sound of the charging of the strobe capacitor between shots is what I have been told (from good sources) is the primary issue.
Yes as D-Diver said, that does happen, for the sharks hearing is excellent plus their sensory glands [ampullae of lorenzini] and they do react a little to the 'weeeeeiii' noise from the charging of a flash/strobe, when I work/shoot with a pack of sharks numbering in the dozens.. a little nudge from the nose/melon and a 'sniffing' action left and right and they know it's not food.
However I
have had many a video camera and all but one of them have attracted the sharks. When the mechanism is running, the mechanical noise during the turnover [especially those still shooting on HDV cassette like a Sony Z1U] does cause some interest.
However the attraction is minimal and if you were me you would be very grateful - because that 'close encounter' = great shooting!
Recently shooting for a European production company, I noticed that our sharks [Caribbean Reefs] were interested in my metal body video housing more than another guy's plastic one, this may have been coincidence, but maybe the noise carried easier through the metal than the plastic acting as an insulator. We both had similar cameras too.
Needless to say - Tigers are way more curious, Caribbean Reefs are less. Lemons are in between- and I have not been with Whites yet, but whatever your shark, there is a curiosity factor slightly more in some or less in others, in each species. Tigers have lifted cameras out of people hands and 'stolen' them for a time.
Now if you are talking Octopus, they absolutely adore the strobe heat, light, and stick to your strobe for ever if you let them!
All the best
Eddy