The surface area of the head, according to a variety of first-aid books, is about 9-10% of your body.
Blood vessels in the head are closer to the surface and perhaps somewhat denser than in other parts of the body. Maybe this raises the cooling potential of the head to 12% ... 15% if it's windy and cold.
In my opinion it can't be much more than this.
HOWEVER.... in a diving context there is a mental aspect to cold as well as a physical aspect. The physical cooling may be only 10% but if your head, hands and feet are cold then it *feels* colder than it really is. I think this has to do with the body's survival mechanisms and the signals your brain is getting.
For example. When the water is 4C /39F and I'm diving with wet gloves it feels colder then when I'm diving with dry gloves. The difference can be pronounced. I can dive maybe 15 minutes longer with dry gloves than I can with wet gloves in the cold before I feel uncomfortable.
Same with the cap. I've adopted a habit in cold water of inhaling through my mouth and exhaling through my nose. When I exhale through my nose, the warm air coming out of my body goes into the cap and warms up my head. It can make a difference again of 10-15 minutes before I become very uncomfortable in the cold.
Before I discovered these tricks, I was shivering at 30 minutes into a dive in 4C water and wondering what the hell I was doing there..... Since applying them (dry gloves, breathing into the cap) I can easily manage 40-45 min without feeling uncomfortable at all.
R..