cuddlefish
Contributor
It eliminates the printed textbook, which means that both the shop and PADI don't get to sell a book, so the shop loses a few bucks on the book and PADI loses a few bucks, but since PADI also gets $120 for the online class, they come out way ahead. For the student, it could be more or less expensive than a normal class, depending on how the shop/instructor charges.
The e-learning replaces purchasing the book and DVD. PADI splits the e-learning fee with the dive shop. So the dive shop doesn't really lose anything. It ends up being about the same profit as selling the book and DVD. And, as a side note, the $120 was increased to $138 some time ago. By next year I think it will be $146.