sbijou
Contributor
The concept is sound. I sell a line of footwear called Crocs to both the water sports market (i.e. surf, ski and wakeboard) and dive market. Surf Expo presents a much larger account base than Dema to me, therefore I opt for exhibiting at Surf Expo. For the retail DEMA attendee, the potential number of products and services offered is greatly expanded to feature additional water sports products and apparel from a national and local level. Surf Expo is held twice a year, but from a conceptual standpoint, DEMA could be held as an adjunct to a show such as this once a year. In fact, many diving retailers already attend Surf Expo. The political and financial realities of such a "merger" may present a different picture however.
Steve
Steve
USIA:I too think this is a good idea. Especially for a company like USIA and Ray's company, OS systems. Both of our companies are heavily involved in the Outdoor/ fishing/kayaking business. To have a trade show where we could kill two birds with one stone would be excellent. I know that last year Our World Underwater was part of the larger Chicago Outdoor Show. We did not attend, but I'm curious what others who did thought about it.