gcarter
Contributor
I have noticed something very interesting on a lot of the comments which many may not be aware of. While most tried there best to say they did not care about their image or the way they looked, they actually do. Let me explain why.
First off all I'm sure most of you have color preferences and for that reason, if you had a choice of colors you would choose the color that you like.
I like the color black I think I look good in it. Perhaps you like black or also some blues. Perhaps if you were to have gear that had colors you didn't like you would not feel as good as when you had the colored gear of your choice.. I'm just saying that there is an inherent degree of image, I just don't think many are aware or even think of it in that way.
Equally important is how one attaches their loose gear, and carries themselves. This also presents a good image. It shows that you are sharp and not sloppy.
I also want to add that when one contemplates what to choose based on a particular color it demonstrates that they have a preference when it comes to style or color. This is a component of an image. It has nothing to do with function.
All manufactures know that, and take into consideration when the final look of the product is done. Again this has nothing to do with function. Packaging is another way of form of image portrayal,and is key for the success of attracting potential buyers. Function and price still remains the ideal reason for the purchase but the underlying divider between two similar product will always be the image. The way the product looks as well as the packaging it is in, attracts and sends a message that appeals to the buyer.
Just because you think something looks sharp or cool or presents a good image does not mean that the person you are looking at cares about that. Maybe I like blue because I just like blue. Maybe I really don't give a **** how it looks on me. Maybe the colour does have a function - my son and I have the same fins and they are a different colour on purpose. Maybe I tuck my gear neatly because I am borderline OCD about being streamlined. Maybe a bunch of other stuff that has nothing to do with anything other than what it is. When you contend that this is because people care about image you are projecting. Not everyone seeks external approval in all things.