Leadking
Contributor
When my fellow airline travelers asked what I did and I told them I was in the diving business usually responded with " I tried that once" or "I'd like to try that" I always asked them to tell me their story. The themes were always the same.
The most common themes as to why divers drop out/don't start seem to be;
1. a resort course or a quick local course upon which the participant states "I was terrified the whole time. Thought I was going to die. I never want to do that again!"
2. I don't have a partner.
3. I have to be at an apartment pool every Wednesday night for the next 6 weeks. My schedule won't allow that.
All are treatable.
The damage done by resort courses and not ensuring novice divers are comfortable is incalculable.
That one terrifying experience is told many times to their family, friends and acquaintances, poisoning the pool of interested individuals.
Understanding that we are in the entertainment/social club business is important as well as developing modular classes allowing for flexibility in training.
Another of my hot-button issues is stores that try to make all potential divers fit THEIR image of what a diver should be. I have long advised store owners to interview potential customers as to what the customer expects to do with their new skills and to ensure that they deliver the customers "dream". Remember who the customer is and satisfy their dream. They pay you and you go get you own dream. Don't confuse whose dream you are trying to fulfill.
The most common themes as to why divers drop out/don't start seem to be;
1. a resort course or a quick local course upon which the participant states "I was terrified the whole time. Thought I was going to die. I never want to do that again!"
2. I don't have a partner.
3. I have to be at an apartment pool every Wednesday night for the next 6 weeks. My schedule won't allow that.
All are treatable.
The damage done by resort courses and not ensuring novice divers are comfortable is incalculable.
That one terrifying experience is told many times to their family, friends and acquaintances, poisoning the pool of interested individuals.
Understanding that we are in the entertainment/social club business is important as well as developing modular classes allowing for flexibility in training.
Another of my hot-button issues is stores that try to make all potential divers fit THEIR image of what a diver should be. I have long advised store owners to interview potential customers as to what the customer expects to do with their new skills and to ensure that they deliver the customers "dream". Remember who the customer is and satisfy their dream. They pay you and you go get you own dream. Don't confuse whose dream you are trying to fulfill.