RockinDOG
Registered
I just wanted to post what DEMA's BeADiver Program is all about. For more detailed information, you can see it on the home page at DEMA.
DEMA is launching the biggest diver acquisition project in history with BeADiver.
EVERYTHING that DEMA does with this campaign is meant to send users to their website BEADIVER.COM. Everything! In the end, its not important for the consumer to know that DEMA is behind beAdiver.com. The end result is that potential divers find the site and explore what being a diver is all about.
Once launched in January 2008, users will be able to see the basics about diving for the non-diver - what a regulator is, a BCD, etc and, at the bottom of these explanations, it will say, "Visit your local SCUBA retailer for more information." All U.S. retailers will be listed with DEMA retailers having a more prominent listing.
More will follow but this is how it will start.
I hope this helps!
Susan Long
DEMA is launching the biggest diver acquisition project in history with BeADiver.
EVERYTHING that DEMA does with this campaign is meant to send users to their website BEADIVER.COM. Everything! In the end, its not important for the consumer to know that DEMA is behind beAdiver.com. The end result is that potential divers find the site and explore what being a diver is all about.
Once launched in January 2008, users will be able to see the basics about diving for the non-diver - what a regulator is, a BCD, etc and, at the bottom of these explanations, it will say, "Visit your local SCUBA retailer for more information." All U.S. retailers will be listed with DEMA retailers having a more prominent listing.
More will follow but this is how it will start.
I hope this helps!
Susan Long
