With that being said, I saw a guy hold his breath from 9 ft during a ditch and don session in a rescue class two weeks ago and nothing happened to him
A lot has to do with the amount of breath one begins with. If you bolt holding a full breath, you stand a much greater change of over pressurizing your lungs than if you start with a 1/4 or 1/3 of a breath.
I do agree this incident sounds like it could have been an embolism, especially if the victim was, in fact, seen swimming towards shore (several reports claim this, but at least one only mentions that he was found face down in the water).
In my time diving, by far the scariest thing I've seen is the surface of the water. I was diving with a large guy who ran into some kind of trouble at 70 feet, grabbed onto me and bolted for the surface. On the way up, I gave him my octo, which he spit out. I checked his gauges, which were all fine, I stuck his reg back in his mouth, but he spit that out too. I tried as best as I could to slow us down, and I just remember the last 30 feet or so looking at the surface fast approaching, hearing the air whizzing out of my ears and breathing out everything that was in my lungs as hard and as quickly as I could.
I towed him to the shore and he was rushed to the hospital, but fortunately, had no lung injuries. All his gear checked out, regs were fine and he had plenty of air. All my gear was fine. Later, he said all of the sudden he just couldn't breath. It turned out, this was his first dive after about 4 years of not diving, and it was in cold water (November or December) and to 70 or so feet. I took this as a perfect example of the importance of diving conservatively if you're new, or if you're returning after some time away from the sport. He said afterward that the water temperature was a shock to him, and I just think it was a bit of overload and he got spooked. Had he made a few dives to a shallower depth to acclimate, the incident may have been avoided.