While its true the dive reflex is triggered by facial immersion it can also be triggered in other ways. It can actually be triggered by breathold alone. In the PFI and Martin Stepanek's FII courses they teach you to initiate the dive reflex by holding your breath until you get diaphrammatic contractions, which then also triggers almost immediate bradycardia. You can still kick in the reflex with breatholds without contractions but the holding until the onset of contractions an effective way to initiate a strong reflex quickly.
For anyone reading this, if you have never held you breath until diaphrammatic contractions I wouldnÃÕ recommend trying this in the water. Some people donÃÕ get contractions so I would recommend getting comfortable with this on land before trying this in the water and be sure you have a spotter.