You must be using a definition of competition & disrespect that I'm unfamiliar with.
To use the iPhone as an example -
Before iPhone there was no competition/competing with Blackberry, Nokia, Samsung, HTC, Motorola, because Apple did not make or sell phones. It was a brand new market for Apple to enter to take market share from the existing players.
Thats also why Android is interesting - Five plus companies retooling software development as a competitive response to Apple would have been impossible. Google steps in with an open OS and product example (partnership with HTC) and provides the (software) solution to allow companies to competitively respond to the iPhone. Win for Google and a win for the HW manufacturers... As a competitive response to Apple/iPhone.
Cobalt is not a competitive response to X1/Xeo/Xen or any other dive computer since they were not in the market of selling computers to begin with. What's interesting is clearly X1/Xeo/Xen are solutions focused for the Technical diver and the Cobalt is a computer clearly designed for the recreational diver...
Seems natural if you wanted to build dive computers, you would want to start building them for the recreational market as this market is much larger... But here's the kicker - Atomic Aquatics has an established distribution/sales channel given they have been making Regs (I have 5), Masks, Fins, Snorkels for a decade or more.
Liquivision had to build the channel ground up and to do this, a strategy is to build a product that uniquely differentiates them from the rest of the industry and they did this with the X1. The future opportunity for Liquivision is to develop a product for the recreational market but to do this, it ideally needs an established distribution/sales channel.
OLED - Its a "feature" and everyone is going to have it eventually. OLED allows you to cram more information into a small screen due to screen resolution and high contrast - Add an OS which is easy to configure and and lots of features and you have a great success story. Cobalt is a really nice computer which has the looks, software features and ease of use.
For me personally, I like the X1 with VPlanner software. Liquivision are running out the X1 with large discounts so in my humble opinion, there is a color version of the X1 just around the corner. As a side note, the tap interface on the X1 is not easy for everyone.
As for disrespect, here's Eric's initial comment -
...Amazing how people still somehow think they are novel ideas.
Eric Fattah
Liquivision Products
Dwayne