Maybe it is ours, we showed our reel at Beneath the Sea in 08 and DEMA 09 it is totally enclosed and ratchets. It is extremely easy to use and allows you to focus on your dive instead of the reel. Some people don't trust it, but a lot of divers including me would never go back. It does tension and level the line allowing slack line to be reeled in as fast as you can reel. As a side benefit it holds 67% more line. I have yet to tangle it in over 3 yrs.
We have been selling to recreational, technical, and police dive teams around the country. We have been receiving great reviews from customers and testers.