2 Bar:I just stayed at the reef club for my first trip to Cozumel in November. Sand Dollar Sports is a great dive shop RIGHT ON THE PROPERTY and the dock is OUT THEIR BACK DOOR. You get a locker to keep your gear for the week, and the all the staff is cool. Ask for Gerry (DM).
We all went with our girlfriends. None dive. They had fun on the beach (right out our doors) and at the swim up bar (3 pools). They took exercise classes, went to the gym, snorkeled, etc.
If you go out on the morning boat, your back by 1pm to spend the day w/ your family.
Rent a car or taxi into town. Though there is not much in town besides shopping and some clubs. You could visit the ruins or archaeological sites. We had too much fun at the resort and went into town just a few times.
The place is built on diving and cruise ship shoppers/divers.
Have fun!
Dude, he said close to town. Don't know how much further you can get from town at Reef Club.