drrich2
Contributor
Here's a thought on market strategy...brand name recognition ought to count for something, yes? I imagine most divers don't spend time on scuba board. Their brand awareness is impacted mainly by what they see at the local dive shop, and used by their instructor, and later on dive boats. Maybe a dive magazine they picked up at the dive shop or got a subscription to as part of some package deal?
If Shearwater Peregrines roll out in dive shop rental fleets, then OW students see the Shearwater name, and initially learn using a Shearwater computer. When they decide to buy themselves computers, maybe they look online and when they search, pay attention to Shearwater options...which tend to get great reviews. They already know how to use one...
While the Shearwater brand is somewhat revered on Scuba Board, it might be 'Brand X' in the eyes of many OW students compared to AquaLung, ScubaPro, Oceanic Worldwide, Suunto, etc... This might help change that.
Sometimes there's a method to the madness...
If Shearwater Peregrines roll out in dive shop rental fleets, then OW students see the Shearwater name, and initially learn using a Shearwater computer. When they decide to buy themselves computers, maybe they look online and when they search, pay attention to Shearwater options...which tend to get great reviews. They already know how to use one...
While the Shearwater brand is somewhat revered on Scuba Board, it might be 'Brand X' in the eyes of many OW students compared to AquaLung, ScubaPro, Oceanic Worldwide, Suunto, etc... This might help change that.
Sometimes there's a method to the madness...