Now it seems that you buy a short term subscription for a user application if my understanding is correct. I'm not completely sure how this all work.
Yes, this is what many software models are moving too, subscription based models. You pay $X/month, and as long as you pay, you get to use the software. But you never buy it, and if you stop paying, you lose your rights to use the software. Looks like Adobe canned buying Photoshop standalone, something that cost $400-$700.
Microsoft now lets you lease Windows for business. You pay per user, per year. Office is largely the same now with Office 365, I'll bet they stop letting you buy it soon. It's easier for many users to "swallow" paying $10-$20 per month rather than hundreds up front. And it makes more money for the company over time.
On a related note, I play some video games. I typically play them on my computer, rather than a gaming console. I generally buy through Steam, as many people do on PC. We pay $60 for new games like everybody else. But is it really "mine"? Actually, no. If you read the TOS, they can ban your Steam username if you violate TOS (such as cheating), and if they ban you, you loose access to all your games. You need access to their servers to keep your games "unlocked", so if they ban you, all those games are gone. If Valve (the company that makes Steam) goes bankrupt, technically everyone everywhere could permanently loose access to every game they've ever bought, unless Valve where to release a decryption key, which they are buy no means required to do. Really, it's a subscription model, only you pay up front the full retail price of the game, but they have to be operational for you to access the game you paid for (but didn't actually buy). Confusing? Yeah, it kind of is.
One of the only things that won't have subscriptions in 10 years? Open source software, which is free. I highly dislike Windows 10, and I avoid Windows at all unless I need it. I run Linux myself, a 100% free operating system. LibreOffice or OpenOffice, 100% free, 95% compatible with MS Office. GIMP for photo editing, 100% free, no subscriptions. Free, for everyone, forever...