I have in the past called this the "I'm the best diver I have ever seen" syndrome.If everybody keeps telling you you are an expert and you can do it you end up doing something stupid (resonate with doc deep Andy?).
Also it is difficult to become cave certified in Italy and I believe none of these gentlemen were so certified. Being instructor, owning a dive operation, knowing the area and the caves are all contributing factors.
Throughout the world, there are people who do nothing but open water dives and see nothing but open water divers. They might very well be the equal of any diver they have ever seen, and that leads them to believe they are the equal of any diver in existence. The natural conclusion is that they can do the difficult dives that are off limits to "normal" divers. They have no idea of the difference the training they do not have makes, so they don't see it as important.
That is the primary reason I am opposed to the "just say no" attitude toward overhead environments. By that I mean the simple mantra that no one should enter ANY overhead without complete formal training, such as cave certification. Once OW divers get used to ignoring this rule in very simple and safe overheads, they have no guidance to tell them when the overheads really are too dangerous for their skill sets.