If I have equipment problems. I go to my spares.
I don't trust most LDSs to take care of me and help out. But I am usually looking to buy parts they usually refuse to sell.
The only free thing in most LDSs is advise. Sometimes it is not very good.
No free loner gear needed. I service my own gear and I have spares of everything.
Deals, deals, what deals??? Markup is 100% or more.
As an LDS I just have to correct that number.........that may be the markup where you live, but we have a mark-up of 32% average. There is no money to be made in this business (at least the countries I have lived), and practically all owners of small LDS are struggling to make a living. We offer loads of various services - air fills, advice, repair, inspection, various foc activities, club nights, arrange trips/hotels/transfers (with no win), environment education of local children etc etc. If/when we have to leave the market because big shops and internet dealers have taken over business, who is going to do this?
Over the past 5-6 years I have seen a clear trend: those who don't even bother to ask their LDS because they are used to internet shopping, and assume prices are better. And those (generally "old" divers) who realize that the small LDS are an important part of the dive business, and - like the corner shop - it will have a negative impact on the dive community when we have to close the shops.
I don't expect anyone to pay significantly more for their products with me. But my shop is close to them (much higher rent than big warehouse), we answer the phone 24/7, we do air fills, we give them free advice on photography/gear/travels etc, we take them diving even if it's just one guest, we keep safety equipment/boat/engines/compressors in tip-top shape - and of course I make them a cuppa tea as well. When we teach, it's not a 2-day open water course - it's a proper course which takes much longer, and we pay the instructors of course. All these investments come at a price, and I would think that those services would be worth paying an extra 20 USD (if it's even that much) for a wetsuit?
I am not asking anyone to feel sorry for me; because it's the life I have chosen. I want to work in this kind of environment, I want our guests to be our friends, I want to spend a couple of hours every day talking/chatting with our guests - and I know that I will never get rich, because I do not want to change my concept. All I am saying is that this part of the dive business is dying out. Big certification "factories" and huge equipment outlets are taking over. And to me, that takes away much of the attraction of our hobby.]
But then, I am biased of course
Karin
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