I think the aspects of "perceived risk" and "perceived safety" are critical. Going back to automobiles again, I recall reading that SUVs and other light trucks in private use are involved in more accidents than sedans because people (a) perceive that they are safer, and b) do not appreciate the fact that a heavier vehicle with a high center of gravity must be driven more cautiously.
My anecdotal example: I owned a house in the 'burbs a few years back. Every Winter after the first snow, I would stand at the bus stop in the morning. There was a stop sign at the intersection. Every few minutes a car would come along, slow, stop, and move forward. A minivan would come along, slow, stop, and move forward. An SUV would come along at full speed with 4WD active, hit the brakes at the last second, and slide right through the intersection with its ABS furiously ticking.
To be sure, it would slide *straight* through the intersection, the ABS saw to that. But the drivers were oblivious to what the ABS can and cannot do, what the 4WD can and cannot do. The heavier vehicle has a much higher mass to friction ratio, so it needs much longer to stop in the rain or on snow. Period. But this is not what those drivers believed, they believed their vehicle was safer than a sedan or minivan in every way, and thus they believed they were safer driving an SUV than driving a sedan or minivan.
And I swear I saw the same drivers doing the same thing year after year. When given the choice between what they thought their SUV ought to do and what it actually did, they went with their hopes and dreams. As Groucho Marx once said, "Who you gonna believe? Me or your own eyes?" I believe he would have made an excellent SUV salesman.
Does this apply to Pony Bottles? Honestly I am not saying that. I am just trying to suggest that Rick Compensation should be in the conversation when talking about things like Pony Bottles. It doesn't mean we are wasting our time with safer equipment, just that we have to think about how people perceive their equipment before trying to predict how they will behave.