- put up really well designed flyers in all the local dive shops. Also see if any local colleges have clubs, put flyers there too.
- design a good website. Keep it updated!!! Better to have a simple, updated site than a cool unupdated one. If you aren't going to keep it updated, then forget about it. Make it cool, put up pictures, plan dives on a consistant basis and put ALL info up: pictures of dive site so people know what to expect on the surface, GOOD directions and a map, info on every possible fee and any important forms to fill out. Also, contact info and get a good logo.
- If you have time/money, make or buy a banner. Home depot sells grommet kits and canvas dropclothes. Trim and sew the edges of the dropcloth, paint the entire thing white and make a banner with paint! Or, actually pay someone to make one. Always hang it up when you are out diving someplace: make it all feel official!
- once you've got lots of members, make shirts. A single colour shirt, say black ink on a white shirt, is quite cheap. Like, $3 a shirt cheap. Ask for $5 or something, and try to make sure everyone to know has one.
What you are aiming for is to get word out, and have something for word to get out about. Try to get deals on airfills at a local shop, like, a special dive card where every 10th fill is free for members of your club. Have a dinner and a movie night once a month and atleast one dive a month, so there are actually things going on for new people to come to. Try to get instructors at an LDS to give free seminars to you or something, like, a short teaching on how to dive BP/W and then let people try them on at a local dive site. Again, this is all substance. Advertisements get people excited, events keep them excited. Make sure everyone is super friendly so no one feels intimidated at all. Infact, put notices up at schools even maybe, or YMCA's or something, anyplace there are some divers. I know about four divers who aren't a part of any club or forum. If I see a flyer up for some cool dive club, I'll mention it to those guys. We'll come check you out at some dive, where we get invited to a movie thing in two weeks. We go to the movie thing and get some friendships going. We join, and pay $5 to get a tshirt that looks cool and a laminated card good for every tenth fill free at some LDS. We wear the shirt, people at the LDS say "oh cool, nifty club, eh?" because they recognize it. We start to div more and enjoy some free fills. Becuase we are diving more becuase of some free fills, dive shop gets to know us, and we dive with club members so we get to know the club people well. Then I find out some other guy at my school dives, and I invite him. He joins, because this is a pretty kick butt club. 6 months later, there are 50 people and the club starts meeting at the back of the dive shop. They offer us discounts on further training after 6 months of membership with the club, and we get chances to try out new gear and work on techniques at special dive days and seminars held for free by the LDS for the club. we keep going in our dive training and eventually start teaching some seminars ourselves, and help spawn smaller "breakoff" groups within the club, which now has 100 members. A local school wants to offer a way for students of a biology class to try diving, and our club provides equipment in conjunction with the LDS and teaches them a bit about diving. We are mentioned inthe local paper. Our online forums are now buzzing all the time, therea re 150 members of the club, the LDS is booming. Local dive sites are overrun by club members, and we have printed shirts for the sixth time and you can't turn around without seeing one. 25 more people join and learn to dive after seeing the article in the paper. And all this because you started doing dives once a month with a homemade banner with you and three buds.