ClevelandDiver
Contributor
I just got a phone call from Summit Racing Equipment asking me why I had not ordered anything for so long. I had to explain to the girl that most of my spare time and money was going to scuba diving and I haven't really had the time to work on my car. She thanked for my time and said she was sending me a $20 gift certificate.
Before diving I was a regular customer of theirs who drove to the store instead of using the mail order service. They have free shipping and something like an eight dollar handling fee per transaction. The also have an unadvertised rewards program for people who buy everything at their retail shop. I shopped there so much that they would send me $50 gift certificates once or twice a year.
The call made me think about what an impressive operation they run. Summit Racing is prehaps the worlds largest automotive performance parts retailer, yet they are concerned enough about their customers to review purchasing habits and check up on a customer who spent around $2,000 a year. It also made me think about how much money I have been spending on diving (well over $2K/year) and the level of service I have been receiving from dive shops.
And the $20 gift certificate...... I know I will end up using it on something that costs at least $150. Something tells me that their people reviewing my account know that too.
Before diving I was a regular customer of theirs who drove to the store instead of using the mail order service. They have free shipping and something like an eight dollar handling fee per transaction. The also have an unadvertised rewards program for people who buy everything at their retail shop. I shopped there so much that they would send me $50 gift certificates once or twice a year.
The call made me think about what an impressive operation they run. Summit Racing is prehaps the worlds largest automotive performance parts retailer, yet they are concerned enough about their customers to review purchasing habits and check up on a customer who spent around $2,000 a year. It also made me think about how much money I have been spending on diving (well over $2K/year) and the level of service I have been receiving from dive shops.
And the $20 gift certificate...... I know I will end up using it on something that costs at least $150. Something tells me that their people reviewing my account know that too.