Scuba Diving Magazine SOLD

[scubajcf]

Sport Diver Magazine Publisher Purchases Scuba Diving Magazine.
Divenewswire
http://www.divenewswire.com/NewsITems.aspx?newsID=9972

Isn't Sport Diver Magazine PADI's Dive Society Magazine????
http://www.sportdiver.com/



JcF

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[Walter]

There goes the neighborhood.

 

[Teamcasa]

BONNIER CORPORATION
They publish 40+ specific interest magazines already.

 

[Garrobo]

Does anyone have any idea that the change of ownership will have any effect on everyday scuba diving?

 

[calwolf]

So what does this mean for the format and content of Scuba Diving Magazine? Even more bias towards advertisers and less coverage of technical diving subjects?

I have a subscription (got it cheap), and enjoy some of the content (I greatly prefer Dive Training Magazine, and read X-Ray Magazine online also), but if it got any worse, I'm not sure I'd remain a subscriber.

Hmm... with a little consolidation, they could drop Sport Diver and make Scuba Diving "the official publication of the PADI Diving Society"...

I dislike corporate-run society.

 

[mike_s]

maybe they'll merge the two magazines? (there really isn't a need for both).


Magazine companies are feeling a HUGE pinch right now. With the economy and everything going up in price, magazine subscription renewals are really down. It's really hurting the magazine publishers.

So most of them are offereing "huge price decreases" to get you to renew.

Sports Illustrated, which is normally $50/year (weekly mag) is offering me this year to renew for $20.

Consumer Reports which is usually I think $30 a year is offering renewal for $12.

Several other magazines are offering renewals for under $10.


they are scraping the bottom of the barrell. I doub the scuba industry mags are doing any better.

 

[scubajcf]

Magazine subscription generally pays for printing and postage. The true revenue model is based on advertising. In slow economic times, that is a line item that is quickly slashed. I would say it is a safe bet that the advertising bread and butter is definitely not as fat as it used to be.

I have it from someone in the know that both magazines will continue to print.

The publisher has done this in other special interest verticals such as the ski industry. They publish three ski magazines.

JcF

 

[fairybasslet]

wow. That's news. Sport Diver is or should I say "was" Scuba Diving Mag's main competitor.

 

[deco_martini]

I've been happy with the direction they've taken in the past 2 years. I hope that the new ownership continues that trend. I used to treat their magazine as a coffee table one. I actually read it now (have gotten it for free for years).

 

[Walt Stearns]

It is a rapidly changing economy, and increasingly unfriendly to print. Å®agazine subscriptions generally pay for printing and postage? that hasnÃÕ been true for the past couple years. When was the last time you saw your subscription rate go up? At the same time rising postage, paper, print services (very, very few magazines have their own printing presses) and transportation costs having biting deeper into publishers overhead.

Scubajcf, you are quite correct the true revenue model for publishers is based on advertising, but that has been an increasingly slippery slope for print due to the web. Now with the economy as it is, and likely to continue for another 8 months to a year, expect to see a few more titles fade from the magazine racks in the near future. Before the news on Scuba Diving Magazine, two of the pubs work for as a contributor have already ceased production, and let us not forget Fathoms bit the dust several months back.

Underwater Journal