Our World Underwater FREE Business Seminar
Saturday, February 19, 8:00 am - 10:00 am
Hyatt O'Hare, Room LAX A & B
Our World Underwater 41 is coming to the Rosemont Convention Center on February 18-20, 2011. As usually the show is packed with a full exhibit floor with over 242 booths and 180 exhibitors. The show runs three days and will keep anyone busy all weekend long with workshops, seminars, exhibits, a Friday and Saturday Film Festival, children's activity area, silent auction and an underwater photo contest. Our World Underwater is an Midwest tradition and quality wise, is the best dive show in the country. The host hotel is the Hyatt O'Hare and is connected to the Convention Center via a weather proof "gerbil tube." The Hyatt O'Hare offers a FREE shuttle service to and from the Chicago O'Hare airport.
Business and Retail Seminar and Panel Discussion: Last year we drew about 30 people. We are expecting more this year. This year's Seminar is all about "21st Century Tools that Make Your Business More Successful, Profitable and Enjoyable." Our Guest speakers are experienced Business Owners and Consultants. The Seminar is FREE but please register early. Invest 2 hours of your time and receive much more in return. There will be a drawing for a 2 Night Stay and 2 Days of Diving in Costa Rica and a copy of Eric Groves' Book "The Constant Contact's Guide to email Marketing." Attendees will have an opportunity to register to WIN an Oceanic OC1 Pioneer Limited Edition Personal Dive Computer / Dive Watch that will be drawn at year's end.
Patrick Hammer - Opening Remarks. "What Retailers and Dive Business Owners Need to Know to Be Successful in the 21st Century." Patrick is the Owner of the Our World Underwater Show, Director of the Tim Early Foundation and co-Owner of Scuba Emporium. He is a PADI Course Director and interacts with a lot of successful Retail Dive Centers around the world. Patrick is well known throughout the diving community as a very successful entrepreneur. There is no way that a business person like Patrick can wear as many hats as he does and get as much done in 24 hours as he has done for so many years without a sense of organization and focus. Patrick gives us a first hand glance as to what it takes to get so many things done in spite of a downturn economy.
Gene Muchanski - "21st Century Marketing Tools to Make Your Business Successful." Gene is a Marketing Consultant to the Dive Industry. Director of the Dive Industry Association, Inc. and Marketing Consultant for American Underwater Products (Oceanic, Aeris & Hollis), Gene is a former Business Consultant for the University of Houston Small Business Development Center and Retail Dive Center Owner. Gene has spent his entire life working and consulting for watersports sports companies in Manufacturing, Retail, Training, Event Organizations and Travel. Gene will discuss various marketing tools that small business owners can use to help maximize their time, money and manpower. Learn to get more done, in less time with state of the art tools and techniques to make your business more professional, productive and profitable. Reach more customers in less time at a fraction of the cost of typical advertising campaigns.
Steve Robinson - "3 Keys to Successful Email Marketing." Steve Robinson is a Regional Development Director for Constant Contact, the number one direct email company in the world. Steve is Constant Contact's small business expert in Illinois. A knowledgeable marketing expert with over 29 years of experience, Steve has helped thousands of small businesses, associations, and nonprofits develop and implement effective email marketing, event marketing, online survey and social media strategies. A popular speaker and educator, Steve gives small businesses and nonprofits the tools, techniques and strategies they need to grow and expand their business and to maximize the power of relationship marketing. With Steve, you'll learn with a dynamic seminar designed to help you succeed. Attend this Constant Contact Seminar and Graduate to a new level of success! Steve will teach us: 1) The Power of email Marketing. 2) Getting Started with Constant Contact. 3) Social Media Marketing Made simple.
Richard Woulfe - "Selling Dive Travel for Fun & Profit." Richard Woulfe is the owner of Rich Travels. He has over 30 years of water adventure travel experience. Richard has been travel an average of 150 days for the past 25 years. He provides sales and marketing services to various dive industry entities. Richard has been an Open Water Scuba Instructor since he was 20 years old and has logged over 5,00 dives in over 50 destinations around the world, including the Ladives, Fiji, Papuas New Guinea, Australia, New Zealnad, Cocos Island, Galapagos, Indonesia, Philippines, Sipadan/Mabul, Palau, Japan, Columbia, Cozumel, Bonaire, and Belize. He is an expert on marketing and selling adventure trips to remote dive and snorkel destinations. Richard provides a fresh and clever perspective on how group travel, social activity around travel, and photography and videography are vital to the future of a successful and thriving water adventure industry.
Francy Marzicola - "Facebook, Twitter, YouTube & Gen Y" & "Drop-Zone". Francey Marzicola is President and Founder of Full Spectrum Marketing, Inc and the Drop Zone Marketing Director at Body Glove. She is a strategic marketer with two decades of marketing, branding, promotions, public relations, publicity, event planning and project management experience across multiple industries in the USA and internationally. Francey invented the word, "GenY-ify" or take action to "young up" a brand. By utilizing generational profiling, understanding how to attract the next generation and embracing technology, Francey supports business owners in avoiding the pitfall of a generation gap in marketing their product & service. Currently she is working with Body Glove to build their brand within the dive community to both existing divers and the youth audience via a program she created called, "Drop Zone: Dive-In." Drop Zone's core mission is to inspire the next generation to dive. New social networks are all around us, but if you don't understand how they work, you can't understand the benefits. Look beyond the media hype, see what these tools can do for you and your marketing plan.
This Seminar is FREE but please register early to guarantee yourself a seat. For more information on the seminar, contact Patrick Hammer or Gene Muchanski
For more information about Our World-Underwater 41, contact Jim Gentile, Show Administrator, 16336 South 104th Avenue, Orland Park, IL 60467. Phone: 708-226-1614. Fax: 708-403-5447. Cell: 630-209-2445.
Saturday, February 19, 8:00 am - 10:00 am
Hyatt O'Hare, Room LAX A & B
Our World Underwater 41 is coming to the Rosemont Convention Center on February 18-20, 2011. As usually the show is packed with a full exhibit floor with over 242 booths and 180 exhibitors. The show runs three days and will keep anyone busy all weekend long with workshops, seminars, exhibits, a Friday and Saturday Film Festival, children's activity area, silent auction and an underwater photo contest. Our World Underwater is an Midwest tradition and quality wise, is the best dive show in the country. The host hotel is the Hyatt O'Hare and is connected to the Convention Center via a weather proof "gerbil tube." The Hyatt O'Hare offers a FREE shuttle service to and from the Chicago O'Hare airport.
Business and Retail Seminar and Panel Discussion: Last year we drew about 30 people. We are expecting more this year. This year's Seminar is all about "21st Century Tools that Make Your Business More Successful, Profitable and Enjoyable." Our Guest speakers are experienced Business Owners and Consultants. The Seminar is FREE but please register early. Invest 2 hours of your time and receive much more in return. There will be a drawing for a 2 Night Stay and 2 Days of Diving in Costa Rica and a copy of Eric Groves' Book "The Constant Contact's Guide to email Marketing." Attendees will have an opportunity to register to WIN an Oceanic OC1 Pioneer Limited Edition Personal Dive Computer / Dive Watch that will be drawn at year's end.
Patrick Hammer - Opening Remarks. "What Retailers and Dive Business Owners Need to Know to Be Successful in the 21st Century." Patrick is the Owner of the Our World Underwater Show, Director of the Tim Early Foundation and co-Owner of Scuba Emporium. He is a PADI Course Director and interacts with a lot of successful Retail Dive Centers around the world. Patrick is well known throughout the diving community as a very successful entrepreneur. There is no way that a business person like Patrick can wear as many hats as he does and get as much done in 24 hours as he has done for so many years without a sense of organization and focus. Patrick gives us a first hand glance as to what it takes to get so many things done in spite of a downturn economy.
Gene Muchanski - "21st Century Marketing Tools to Make Your Business Successful." Gene is a Marketing Consultant to the Dive Industry. Director of the Dive Industry Association, Inc. and Marketing Consultant for American Underwater Products (Oceanic, Aeris & Hollis), Gene is a former Business Consultant for the University of Houston Small Business Development Center and Retail Dive Center Owner. Gene has spent his entire life working and consulting for watersports sports companies in Manufacturing, Retail, Training, Event Organizations and Travel. Gene will discuss various marketing tools that small business owners can use to help maximize their time, money and manpower. Learn to get more done, in less time with state of the art tools and techniques to make your business more professional, productive and profitable. Reach more customers in less time at a fraction of the cost of typical advertising campaigns.
Steve Robinson - "3 Keys to Successful Email Marketing." Steve Robinson is a Regional Development Director for Constant Contact, the number one direct email company in the world. Steve is Constant Contact's small business expert in Illinois. A knowledgeable marketing expert with over 29 years of experience, Steve has helped thousands of small businesses, associations, and nonprofits develop and implement effective email marketing, event marketing, online survey and social media strategies. A popular speaker and educator, Steve gives small businesses and nonprofits the tools, techniques and strategies they need to grow and expand their business and to maximize the power of relationship marketing. With Steve, you'll learn with a dynamic seminar designed to help you succeed. Attend this Constant Contact Seminar and Graduate to a new level of success! Steve will teach us: 1) The Power of email Marketing. 2) Getting Started with Constant Contact. 3) Social Media Marketing Made simple.
Richard Woulfe - "Selling Dive Travel for Fun & Profit." Richard Woulfe is the owner of Rich Travels. He has over 30 years of water adventure travel experience. Richard has been travel an average of 150 days for the past 25 years. He provides sales and marketing services to various dive industry entities. Richard has been an Open Water Scuba Instructor since he was 20 years old and has logged over 5,00 dives in over 50 destinations around the world, including the Ladives, Fiji, Papuas New Guinea, Australia, New Zealnad, Cocos Island, Galapagos, Indonesia, Philippines, Sipadan/Mabul, Palau, Japan, Columbia, Cozumel, Bonaire, and Belize. He is an expert on marketing and selling adventure trips to remote dive and snorkel destinations. Richard provides a fresh and clever perspective on how group travel, social activity around travel, and photography and videography are vital to the future of a successful and thriving water adventure industry.
Francy Marzicola - "Facebook, Twitter, YouTube & Gen Y" & "Drop-Zone". Francey Marzicola is President and Founder of Full Spectrum Marketing, Inc and the Drop Zone Marketing Director at Body Glove. She is a strategic marketer with two decades of marketing, branding, promotions, public relations, publicity, event planning and project management experience across multiple industries in the USA and internationally. Francey invented the word, "GenY-ify" or take action to "young up" a brand. By utilizing generational profiling, understanding how to attract the next generation and embracing technology, Francey supports business owners in avoiding the pitfall of a generation gap in marketing their product & service. Currently she is working with Body Glove to build their brand within the dive community to both existing divers and the youth audience via a program she created called, "Drop Zone: Dive-In." Drop Zone's core mission is to inspire the next generation to dive. New social networks are all around us, but if you don't understand how they work, you can't understand the benefits. Look beyond the media hype, see what these tools can do for you and your marketing plan.
This Seminar is FREE but please register early to guarantee yourself a seat. For more information on the seminar, contact Patrick Hammer or Gene Muchanski
For more information about Our World-Underwater 41, contact Jim Gentile, Show Administrator, 16336 South 104th Avenue, Orland Park, IL 60467. Phone: 708-226-1614. Fax: 708-403-5447. Cell: 630-209-2445.
