Our shop recently improved the DM's reward program changing it from a % off full pop to cost + 20%, membership and insurance costs are reimbursed through store credit, free visuals, discount on labour in svc dept, etc.
I once thought that the stores are making a fortune on markup, however, now that I work in one, I can tell you that they don't make much after paying for the cascade, compressor, rentals, service on rentals, compressor, cascade etc., instructor fees, insurance, plus the fact that as soon as one shop in the area starts to lose sales, they will firesale half their inventory to bring in customers. What you as a customer percieves to be one shop selling at a good price and another screwing you is actually one shop on the way out and trying to bring back its market share. This one of the reasons that the Ottawa area has a high dive shop turnover.
The reason I asked Butch if he was paid for his services is that I have never heard of a shop actually paying their DM's and I was curious as to where he is working. I was once an active DM, however, since moving into the reg shop I no longer have the time to do both.
As to who's going to cover you when something goes wrong, I would have been the last to believe it, but PADI will stand behind you so long as you followed their policies and procedures during the accident period. Their legal dept. is there as well as councelling if it is required. As for gear serviceing, I made sure I was listed on the shops insurance rider before I started fixing gear. I am a full time technician for Ford and am well aware that Mr. Murphy is always close by. The most important thing to remember here is cower your behind (write everything down) and always be able to prove due dillegence.
I agree on the quality of instruction out there. It is horrible. I also thought I was the next Jaques Cousteau once I was a knighted PADI professional. It wasn't until my ego was horribly deflated during my technical training that I realized where the system has failed and started comparing the instructors to their students, and began noticing that many do not have any better skills than those they are certifying. Number of dives completed before becoming an instructor means nothing. I can do my OW and adv, knock off 20 dives in Prescott, do rescue, perform 40 more dives in Prescott, do DM, followed by 40 more dives in prescott and become an instructor all within one Canadian dive year. What real experiences or skill do I have to pass on to the students? Chances are I cannot swim without raising silt, cannot hold a hover without forward motion, cannot deal with real life task loading. Cannot give advice on minor repairs, the list goes on....
Under PADI, which is the only recreational agency I have trained with, a DM is only allowed to help a student with a skill he has already been taught by an instructor. The DM cannot teach a new skill. A certified DM may take responsibility for students in the water during the tour portion of the OW certification. If I am mistaken here please feel free to correct me. I'm sure someone will.
Kevin