Expanding scuba company

[fashion_inquiry]

This may be a little strange but I thought it the best place to submit such an inquiry. I have been hired by a scuba company to help expand their appearal line. I have not found alot out there, so I have put together a quick survey to get the input of the actual or potential comsumer. So when it refers to "clothing" it means sports/casual wear. I thank you for your time and input.


1) What age range do you fall into?
__ 18-23 __ 24-29 __ 30-35 __36-40 __41-46 __ Other (Specify age) ___

2) What is your level of education?
__ High School __ Some College __ B.A / B.S. Degree __ Master’s Degree __ PhD

3) What is your level of income?
__ Under $10,000 __ $10,000 to $25,000
__ $25,000 to $45,000 __ $35,000 to $55,000
__ $55,000 to $75,000 __ over $75,000

4) Are you married? Yes/No

5) Do you Scuba dive? Yes/No (If 'yes', please move to the next question. If 'no', please skip to question 11.)

6) Why do you Scuba dive? What is your motivation for diving?
___ Fun ___ Explore ___ Experience ___ Other (Please specify) ____________

7) What activities do you do while diving? (Exploration, underwater photography, spear fishing, etc.)


8) What other leisure activities do you participate in besides diving?


9) How many years have you been diving?
__Under 1-year __ 1-5 years
__ 5-10 years __ 10-15 years
__ Over 15 years

10) How many times per year do you go diving?
__ 1 __ 2 __ 3 __ 4 __ 5 or more


11) Is price a factor when purchasing clothing? Yes/No


12) What is the most important factor when you purchase clothing?
(Please check all that apply.)
__ Fashion/ Style __ Quality
__ Durability __ Recognizable Brand
__ Other (Please specify) ____________________________________

13) Please list what types of brands do you buy/wear and why?

14) Is price a factor when you purchase these brands? Yes/No

15) What is more important in the clothes that you buy: fashion, function, or quality? (Circle all that apply)
Fashion Function Quality

16) What type of image do you want to portray with the clothes you wear?

17) If an apparel line was developed that was related to an existing scuba diving brand, would you purchase and/or wear it? Yes/No If 'no', why not?


18) Would you wear designs inspired by scuba diving? (Similar design features on scuba wetsuits and equipment.) Yes/No If 'no', why not?



19) Please specify the colors you would like to see in this Scuba inspired clothing line?


I'm not sure exactly how this board works you may respond to me directly dioneesian@hotmail.com..as you get the idea of the information I am looking for. Again I thank you for your time and assistance.

-Stephanie

 

[ChrisA]

No one is going to bother to answer this unless you offer some compensation.
How about $20? or a free sample of something you are selling?

But if you wanted some help with some issue related to diving or some opinions about gear
you'd get lots of replys.

When you discover a forum like this one. The best plan is the read a hundred or
so posts to see how things work then ask a few questions and after a while
people will know who you are. Just like in real-life walk up to someone you
don't know and try askinig the questions you listed. I doubt you'd even try it.

I do have a hint for you. Most "real divers" those are the ones that are out there
all the time, every week diving on boats and at the beach don't care much
about "fashion". Function matters. This should be clear if you just look around
in any of the parking lots

Maybe who you should try and sell to are what we call "vacation divers". These
are the folks who only dive one or twice a year but have the bucks to do it it
Tahtii or someplace expensive.

This may be a little strange but I thought it the best place to submit such an inquiry. I have been hired by a scuba company to help expand their appearal line. I have not found alot out there, so I have put together a quick survey to get the input of the actual or potential comsumer. So when it refers to "clothing" it means sports/casual wear. I thank you for your time and input.


1) What age range do you fall into?
__ 18-23 __ 24-29 __ 30-35 __36-40 __41-46 __ Other (Specify age) ___

2) What is your level of education?
__ High School __ Some College __ B.A / B.S. Degree __ Master’s Degree __ PhD

3) What is your level of income?
__ Under $10,000 __ $10,000 to $25,000
__ $25,000 to $45,000 __ $35,000 to $55,000
__ $55,000 to $75,000 __ over $75,000

4) Are you married? Yes/No

5) Do you Scuba dive? Yes/No (If 'yes', please move to the next question. If 'no', please skip to question 11.)

6) Why do you Scuba dive? What is your motivation for diving?
___ Fun ___ Explore ___ Experience ___ Other (Please specify) ____________

7) What activities do you do while diving? (Exploration, underwater photography, spear fishing, etc.)


8) What other leisure activities do you participate in besides diving?


9) How many years have you been diving?
__Under 1-year __ 1-5 years
__ 5-10 years __ 10-15 years
__ Over 15 years

10) How many times per year do you go diving?
__ 1 __ 2 __ 3 __ 4 __ 5 or more


11) Is price a factor when purchasing clothing? Yes/No


12) What is the most important factor when you purchase clothing?
(Please check all that apply.)
__ Fashion/ Style __ Quality
__ Durability __ Recognizable Brand
__ Other (Please specify) ____________________________________

13) Please list what types of brands do you buy/wear and why?

14) Is price a factor when you purchase these brands? Yes/No

15) What is more important in the clothes that you buy: fashion, function, or quality? (Circle all that apply)
Fashion Function Quality

16) What type of image do you want to portray with the clothes you wear?

17) If an apparel line was developed that was related to an existing scuba diving brand, would you purchase and/or wear it? Yes/No If 'no', why not?


18) Would you wear designs inspired by scuba diving? (Similar design features on scuba wetsuits and equipment.) Yes/No If 'no', why not?



19) Please specify the colors you would like to see in this Scuba inspired clothing line?


I'm not sure exactly how this board works you may respond to me directly dioneesian@hotmail.com..as you get the idea of the information I am looking for. Again I thank you for your time and assistance.

-Stephanie

 

[dlndavid]

I have to agree with Chris and one thing he forgot to mention the favorite color in the dive community is pink.
Hmmmmm Tahitii. :33:

 

[JustinW]

I have to disagree with Chris and David. But you will have a nonresponse bias and that can affect your results. Try posting that survey onto surveymonkey.com. They function as a tab house also and can give you data that can easily be put into SPSS for crosstabs and statistical signifigance. Market research is part of my field of education. PM me if you would like help.

 

[Jaci]

I have to agree, I'm reacquainting myself to this sport and purchasing some new stuff. I didn't buy some things that looked to be too much of a fashion statement.

 

[The Kraken]

And, not meaning to be rude, it would help to learn to spell the name of the industry in which you are employed . . . "apparel".

 

[dlndavid]

And, not meaning to be rude, it would help to learn to spell the name of the industry in which you are employed . . . "apparel".

Glazed right over that one, leave IT to you QC guys.

 

[redacted]

Come on now.

All she is asking for is our help to figure out how to put a funny looking "S" on the back of a $20.00 windbreaker so the resultant $40.00 windbreaker will break the wind like no other.

Or you could get the "H" for $45.00 (in black only) and be DIR-Fashionably.

Why would we not be all over that one.