DiveNewsWire
Contributor
In September, DEMA and Youngblood Hawke, a VH1 You Oughta Know band based in Los Angeles, teamed up to film a Public Service Announcement (PSA) aimed at boosting awareness of the devastating effect on global shark populations created by an increased demand for shark fins. The 30-second PSA and complimentary poster are available online NOW for DEMA Members to share with their local and online diving communities. The PSA is also being distributed by DEMA to television networks in major media markets to help spread the message.
Both the poster and PSA are part of DEMAs ongoing effort to inform consumers about this issue and emphasize the drastic effects that killing one of the top ocean predators for frivolous items, such as shark fin soup, has on the marine environment and beyond. Youngblood Hawkes break-out single We Come Running, features the band scuba diving with sharks. Their experience filming the video led them to help DEMA deliver this important message of environmental conservation.
For the last several years, DEMA has been involved in assisting groups in their efforts to pass legislation putting a halt to this horrible practice, said Tom Ingram, Executive Director. We found a great partner in Youngblood Hawke to help create this Public Service Announcement and now we have the opportunity to bring this issue to a wider range of consumers both divers and non-divers. In addition, DEMA is working with additional states to get tough legislation passed which helps control this problem.
The poster and PSA will be promoted as a social media campaign via DEMA, Be A Diver, and DiveCaching Twitter & Facebook pages, as well as on social media sites of affiliated organizations, and through television networks throughout the nation. The poster is available to be viewed, shared and downloaded and the PSA can be viewed and shared via the Be A Diver YouTube channel.
More than 70 million sharks are killed each year, many simply so their fins can be taken for consumption. Primarily, the fins are used to make shark fin soup and after the fins are removed the remainder of the animal is often discarded into the sea to die. Without the presence of this apex ocean predator, the entire ocean ecosystem is thrown out of balance. Taken to the extreme, this out-of-balance situation endangers the health of the oceans and everyone on earth. For more information on DEMAs public service announcements visit www.dema.org.
DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. With more than 1,400 members, this non-profit, global organization promotes scuba diving through many initiatives including consumer awareness programs, and media campaigns, the national Be a Diver campaign and produces the annual DEMA Show, a trade event open only to companies doing business in the scuba diving, action water sports and adventure/dive travel industries. DEMA Show 2013 will take place November 6-9, 2013 in Orlando, FL. For more information on DEMA Show visit www.demashow.com, join us on Facebook at www.Facebook.com/DEMAShow or follow us at www.Twitter.com/DEMA_Show. For more information on DEMA, call (800) 862-DIVE (3483) or (858) 616-6408 or visit www.dema.org. For more information on the Be A Diver campaign and our new DiveCaching activity visit www.BeADiver.com and www.DiveCaching.org; join us at www.Facebook.com/BeADiver and www.Facebook.com/DiveCaching; and follow us at www.Twitter.com/BeADiver and www.Twitter.com/DiveCaching
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Both the poster and PSA are part of DEMAs ongoing effort to inform consumers about this issue and emphasize the drastic effects that killing one of the top ocean predators for frivolous items, such as shark fin soup, has on the marine environment and beyond. Youngblood Hawkes break-out single We Come Running, features the band scuba diving with sharks. Their experience filming the video led them to help DEMA deliver this important message of environmental conservation.
For the last several years, DEMA has been involved in assisting groups in their efforts to pass legislation putting a halt to this horrible practice, said Tom Ingram, Executive Director. We found a great partner in Youngblood Hawke to help create this Public Service Announcement and now we have the opportunity to bring this issue to a wider range of consumers both divers and non-divers. In addition, DEMA is working with additional states to get tough legislation passed which helps control this problem.
The poster and PSA will be promoted as a social media campaign via DEMA, Be A Diver, and DiveCaching Twitter & Facebook pages, as well as on social media sites of affiliated organizations, and through television networks throughout the nation. The poster is available to be viewed, shared and downloaded and the PSA can be viewed and shared via the Be A Diver YouTube channel.
More than 70 million sharks are killed each year, many simply so their fins can be taken for consumption. Primarily, the fins are used to make shark fin soup and after the fins are removed the remainder of the animal is often discarded into the sea to die. Without the presence of this apex ocean predator, the entire ocean ecosystem is thrown out of balance. Taken to the extreme, this out-of-balance situation endangers the health of the oceans and everyone on earth. For more information on DEMAs public service announcements visit www.dema.org.
DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. With more than 1,400 members, this non-profit, global organization promotes scuba diving through many initiatives including consumer awareness programs, and media campaigns, the national Be a Diver campaign and produces the annual DEMA Show, a trade event open only to companies doing business in the scuba diving, action water sports and adventure/dive travel industries. DEMA Show 2013 will take place November 6-9, 2013 in Orlando, FL. For more information on DEMA Show visit www.demashow.com, join us on Facebook at www.Facebook.com/DEMAShow or follow us at www.Twitter.com/DEMA_Show. For more information on DEMA, call (800) 862-DIVE (3483) or (858) 616-6408 or visit www.dema.org. For more information on the Be A Diver campaign and our new DiveCaching activity visit www.BeADiver.com and www.DiveCaching.org; join us at www.Facebook.com/BeADiver and www.Facebook.com/DiveCaching; and follow us at www.Twitter.com/BeADiver and www.Twitter.com/DiveCaching
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