DEMA Association releases results from DEMA Show 2012 in Las Vegas

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DiveNewsWire

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DEMA is pleased to say THANK YOU to the more than 9,800 pre-qualified dive professionals who registered for DEMA Show 2012, and the 600+ exhibiting companies who made DEMA Show successful.  The sold out trade-only show was held at the Sands Expo and Convention Center in Las Vegas, NV from November 14th to 17th.  
Funds raised through DEMA Show (and all events produced by DEMA) are used to promote recreational diving, keep dive sites open, provide DEMA-Member access to benefit programs such as health insurance and worker’s compensation insurance, monitor legislative activity and advocate for diving with lawmakers, and conduct research on behalf of the Industry.  With this year’s increased DEMA Show participation, DEMA can continue its mission of promoting sustainable growth in safe recreational diving and snorkeling while protecting the underwater environment.
DEMA Show 2012 encouraged attendees to find new ways to take control of their business by providing hundreds of exhibits, products, services, educational sessions and more.  Opening day commenced at 10:00 am on November 14th with more than 6,700 professionals on hand for the first day’s activities, including buyers, travel buyers, instructors and other dive professionals from all over the world.  Comparative attendance figures confirm that more than 8,300 were on-site over the four-day Show period, with more than 900 registering on-site during the first day alone – a 2.5% increase over the previous Las Vegas-based DEMA Show and a 5.6% increase over the 2011 Orlando-based DEMA Show.  Most importantly, the Show credentialing process helps keep the Show a true trade-only event, welcoming highly qualified Buyers.
Exhibitors such as Atomic, Body Glove, Cressi, Mares and MANY more hosted hundreds of attendees in their booths to showcase their latest products and service offerings. DEMA’s partner, Border Cross Productions, has captured the excitement of the action-packed days of DEMA Show 2012 in a series of videos located on the Be A Diver YouTube Channel.
During the Annual Member Meeting, attendees learned about the many accomplishments made by the Association over the past year and the goals being set for 2013. Included were details on the highly anticipated 2013 Water, Sports & Travel Festival which is aimed to reach out to water-sports enthusiasts and expose them to recreational diving.  For details visit www.wstfest.com.
Media coverage by Fox-5 KVVU-TV and photos from the Show are available online and those who use social media sites, Instagram or Twitter are encouraged to use the hashtag #DEMAShow as they upload photos or share stories from their DEMA Show 2012 experience.
DEMA extends its THANKS to the entire Industry for the continuing success of DEMA Show!
The annual DEMA Show, the largest trade-only event in the world for companies doing business in the scuba diving, ocean water sports and adventure/dive travel industries, attracts hundreds of exhibitors and thousands of dive and travel industry professionals from around the world.  In addition to providing an arena in which to conduct business and network, DEMA Show offers participants the most extensive education curriculum in the Industry including DEMA-Sponsored Seminars and Exhibitor-Sponsored Seminars from participating manufacturers, travel destinations and dive certification organizations.  DEMA Show is produced by DEMA, The Diving Equipment & Marketing Association.  DEMA Show 2013 will take place November 6-9 at the Orange County Convention Center in Orlando, FL.  For more information about DEMA and DEMA Show contact DEMA at (800) 862-DIVE (3483), (858) 616-6408, visit www.DEMAShow.com, the official DEMA Show Facebook page, and follow DEMA Show on Twitter.

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[/sarcasm]My God, DEMA just gets better year after year.[sarcasm]
 
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