New Industry Partner Program Offers New and Improved Opportunities for Participating Dive Businesses As of DEMA Show 2011, DAN® Business Membership will become the new and improved DAN Industry Partner program. Business Membership has been popular from the day it was launched, and its new iteration is designed to focus on the continuing and mutually beneficial relationship between DAN and dive businesses that make dive safety a priority. DAN is offering three ways to learn all about it: