Sunshine Girl
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I'm a marketing and advertising student at Indiana University, South Bend. I'm part of a group marketing research project, and we're trying to help HotSnapz Inc., figure out how to best market their products to scuba divers. The "warming pack" is inserted between the skin and the suit in order to help with the heat loss problem. We're currently looking to interview scuba divers over discussion forums in order to provide clarifications and insights into the scuba market, product designs, advertisements, etc. We'd prefer to conduct personal interviews, but time, budget, and location constraints limit us to this method of interviewing. We would greatly appreciate any responses to our interview.
Thank You,
Hard-Working College Students
Please be Informed of the Following:
1.) Were doing research for HotSnapz as part of a group project for our Marketing Research class at Indiana University, South Bend.
2.) Any information collected will be used solely for research purposes
3.) We have no vested interest in the success or failure of the product, but rather are learning how to apply concepts from our class to an actual research project.
Name:
Occupation:
Age:
Estimated Annual Income:
Less than $10,000 
$10,000-$20,000 
$20,000-$30,000 
$30,000-$40,000 
$40,000-$50,000 
$50,000-$60,000 
$60,000-$70,000 
$70,000-$80,000 
$80,000-$90,000 
$90,000-$100,000 
$100,000-$120,000 
More than $120,000 
Highest Education Level:
Some High School 
High School Diploma (or equivalent) 
Some College 
Associates Degree 
Bachelors Degree 
Masters Degree 
Scuba Certifications? List below.
On a scale of 1 to 10, with 1 being little experience and 10 being professional, rate your scuba diving experience level.
1 2 3 4 5 6 7 8 9 10
Little Somewhat Fairly Very Professional
Experience Experienced Experienced Experienced
Introduction of the Product:
HotSnapz are reusable, waterproof warming packs that scuba divers can insert between their skin and their suit to prevent heat loss. The pack comes in different sizes, with duration of heat dependent on size.
Interview Questions:
1.) Have you ever experienced the problem of heat loss?
If yes,
a.) How have you dealt with this problem in the past? (If youve never used a warming pack go to b.)
If youve used a warming pack before (skip b),
i.) Did the pack adequately combat the problem for you?
ii.) Have you ever had a problem with the pack getting too hot? (if no, go to v.)
iii.) If so, do you think a pouch in which to insert the pack would solve the problem? (if no, go to v)
iv.) If so, what features of such a pouch would you find desirable?
Size?
Shape?
Color?
Texture?
Anything else?
v.) Do you only use a warming pack in cold water?
vi.) Are there other ways in which you use this product? (Other activities, sports, etc.)
vii.) Where do you currently purchase warming packs?
aa.) Where would you prefer to purchase them?
viii.) What have the companies that market warming packs done to advertise their products to you?
ix.) What kind of advertisements do you prefer? (Pop-ups, direct mail, magazines, emails, etc)
b.) Are you open to new methods of combating the heat loss problem?
Explain (why you said yes or no)
If no, (you probably dive in warm waters)
a.) Do you dive primarily in warm water?
b.) Do you think using HotSnapz may help to combat the problem of heat loss that cold-water divers frequently encounter?
2.) How does the reusability factor of HotSnapz make you feel about this product?
3.) What product features of a warming pack would you find desirable?
Size?
Shape?
Color?
Texture?
Anything else?
4.) Do you think divers would only use this type of product in cold water?(Would they ever use it in relatively warm water)
5.) Do you think divers may find other ways in which theyd use a warming pack? (Other activities, sports, etc.)
6.) Where do you think divers would like to purchase warming packs? (Over the internet, dive shops, general purpose stores, etc.)
7.) What kinds of advertisements do you prefer? (Pop-ups, direct mail, magazines, emails, etc.)
8.) Do you think the pack might get too hot and lead to skin discomfort?
9.) Do you think a pouch in which to insert the warming pack would solve such a problem?
10.) What features of such a pouch would you find desirable?
Size?
Shape?
Color?
Texture?
Anything else?
Thank You,
Hard-Working College Students
Please be Informed of the Following:
1.) Were doing research for HotSnapz as part of a group project for our Marketing Research class at Indiana University, South Bend.
2.) Any information collected will be used solely for research purposes
3.) We have no vested interest in the success or failure of the product, but rather are learning how to apply concepts from our class to an actual research project.
Name:
Occupation:
Age:
Estimated Annual Income:
Less than $10,000 
$10,000-$20,000 
$20,000-$30,000 
$30,000-$40,000 
$40,000-$50,000 
$50,000-$60,000 
$60,000-$70,000 
$70,000-$80,000 
$80,000-$90,000 
$90,000-$100,000 
$100,000-$120,000 
More than $120,000 
Highest Education Level:
Some High School 
High School Diploma (or equivalent) 
Some College 
Associates Degree 
Bachelors Degree 
Masters Degree 
Scuba Certifications? List below.
On a scale of 1 to 10, with 1 being little experience and 10 being professional, rate your scuba diving experience level.
1 2 3 4 5 6 7 8 9 10
Little Somewhat Fairly Very Professional
Experience Experienced Experienced Experienced
Introduction of the Product:
HotSnapz are reusable, waterproof warming packs that scuba divers can insert between their skin and their suit to prevent heat loss. The pack comes in different sizes, with duration of heat dependent on size.
Interview Questions:
1.) Have you ever experienced the problem of heat loss?
If yes,
a.) How have you dealt with this problem in the past? (If youve never used a warming pack go to b.)
If youve used a warming pack before (skip b),
i.) Did the pack adequately combat the problem for you?
ii.) Have you ever had a problem with the pack getting too hot? (if no, go to v.)
iii.) If so, do you think a pouch in which to insert the pack would solve the problem? (if no, go to v)
iv.) If so, what features of such a pouch would you find desirable?
Size?
Shape?
Color?
Texture?
Anything else?
v.) Do you only use a warming pack in cold water?
vi.) Are there other ways in which you use this product? (Other activities, sports, etc.)
vii.) Where do you currently purchase warming packs?
aa.) Where would you prefer to purchase them?
viii.) What have the companies that market warming packs done to advertise their products to you?
ix.) What kind of advertisements do you prefer? (Pop-ups, direct mail, magazines, emails, etc)
b.) Are you open to new methods of combating the heat loss problem?
Explain (why you said yes or no)
If no, (you probably dive in warm waters)
a.) Do you dive primarily in warm water?
b.) Do you think using HotSnapz may help to combat the problem of heat loss that cold-water divers frequently encounter?
2.) How does the reusability factor of HotSnapz make you feel about this product?
3.) What product features of a warming pack would you find desirable?
Size?
Shape?
Color?
Texture?
Anything else?
4.) Do you think divers would only use this type of product in cold water?(Would they ever use it in relatively warm water)
5.) Do you think divers may find other ways in which theyd use a warming pack? (Other activities, sports, etc.)
6.) Where do you think divers would like to purchase warming packs? (Over the internet, dive shops, general purpose stores, etc.)
7.) What kinds of advertisements do you prefer? (Pop-ups, direct mail, magazines, emails, etc.)
8.) Do you think the pack might get too hot and lead to skin discomfort?
9.) Do you think a pouch in which to insert the warming pack would solve such a problem?
10.) What features of such a pouch would you find desirable?
Size?
Shape?
Color?
Texture?
Anything else?
