DiveNewsWire
Contributor
[FONT=Arial, Helvetica, sans-serif]Already the dominant media publisher for the dive markethere in the United States, Bonnier Corp. is further expanding its reachoverseas by acquiring Sport Diver UK andpairing it with its own Sport Diverbrand. Bonnier Corp. purchased the dive title from Archant Lifestyle, one ofthe U.K.s largest independently owned media businesses.
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[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]The move builds on Bonnier Corp.s international expansionwithin the dive market just last year it introduced the Sport Diver brand into the Asia-Pacific region with itsdigital-only magazine Sport Diver AsiaPacific. In addition to Sport Diver,Bonnier publishes Scuba Diving andproduces The Undersea Journal as partof a contract publishing agreement with PADI® The ProfessionalAssociation of Diving Instructors which is the world'slargest recreational diver training, certification and membership organization.
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[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]This is really the next step in our globalization of the Sport Diver brand. This is a big momentfor Sport Diver and Bonnier Corp.,tapping into new markets and revenue, said Dave Freygang, CEO of Bonnier Corp.
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[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]Bonnier will keep in place the editorial and advertisingstaff of its new U.K. monthly magazine, though the staff of both the U.S. andU.K. versions of Sport Diver willcollaborate on future projects.
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[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]The acquisition also expands Bonniers relationship withPADI. Sport Diver is the officialpublication of the PADI Diving Society, the worlds largest diver-affinitycommunity, whose mission is to inspire, entertain, inform and motivate diversto become and remain active members of the diving community.
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[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]Adding Sport Diver UKand strengthening our relationship with PADI allows the Sport Diver brand to fulfill its missionof welcoming and retaining people in the sport of scuba diving. We will nowaddress a worldwide diving community, with an increased emphasis on nationaland international diving, gear, news, conservation and events that are ofimportance to divers everywhere, said Freygang.
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[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]The international expansion of the Sport Diver brand and the PADI Diving Society supports a deeperpurpose shared among all divers the protection and preservation of theaquatic environment and its fragile inhabitants, said Dr. Drew Richardson,PADI Worldwide CEO and President. As more people become divers, they learn toappreciate the underwater world and share the desire to protect it fromnumerous and imminent threats. For more than 14 years, Sport Diver has delivered inspiration directly to divers homes,fueling the passion to dive, opening a window for nondivers to peer through andsee what waits to be discovered, and mobilizing a global force of divers toprotect our ocean planet.
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[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]Bonnier Corp. (bonniercorp.com) is one of the largestconsumer-publishing groups in the U.S. and is the leading media company servingpassionate, highly engaged audiences, through magazines, events, digital mediaand leading-edge products. Bonnier Corp. is the U.S. division of the BonnierGroup (bonnier.com),an international media group active in television, newspapers, magazines,movies, books and digital media.
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[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]About PADI [/FONT]
[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]PADI(Professional Association of Diving Instructors) is the world's largestrecreational diver training, certification and membership organization. PADIMembers, comprised of approximately 6200 divecenters and resorts and 136,000 dive professionals worldwide, issue nearlyone million certifications each year, making underwater exploration andadventure accessible to the public while maintaining the highest industrystandards for dive training, safety and customer service. The PADIDiving Society is the worlds largest diver affinity group with more than175,000 members supported jointly by the global PADI Regional Headquarters and theofficial publication of the PADI Diving SocietySport Divermagazine. For more information, visit padi.com.[/FONT]
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[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]The move builds on Bonnier Corp.s international expansionwithin the dive market just last year it introduced the Sport Diver brand into the Asia-Pacific region with itsdigital-only magazine Sport Diver AsiaPacific. In addition to Sport Diver,Bonnier publishes Scuba Diving andproduces The Undersea Journal as partof a contract publishing agreement with PADI® The ProfessionalAssociation of Diving Instructors which is the world'slargest recreational diver training, certification and membership organization.
[/FONT]
[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]This is really the next step in our globalization of the Sport Diver brand. This is a big momentfor Sport Diver and Bonnier Corp.,tapping into new markets and revenue, said Dave Freygang, CEO of Bonnier Corp.
[/FONT]
[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]Bonnier will keep in place the editorial and advertisingstaff of its new U.K. monthly magazine, though the staff of both the U.S. andU.K. versions of Sport Diver willcollaborate on future projects.
[/FONT]
[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]The acquisition also expands Bonniers relationship withPADI. Sport Diver is the officialpublication of the PADI Diving Society, the worlds largest diver-affinitycommunity, whose mission is to inspire, entertain, inform and motivate diversto become and remain active members of the diving community.
[/FONT]
[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]Adding Sport Diver UKand strengthening our relationship with PADI allows the Sport Diver brand to fulfill its missionof welcoming and retaining people in the sport of scuba diving. We will nowaddress a worldwide diving community, with an increased emphasis on nationaland international diving, gear, news, conservation and events that are ofimportance to divers everywhere, said Freygang.
[/FONT]
[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]The international expansion of the Sport Diver brand and the PADI Diving Society supports a deeperpurpose shared among all divers the protection and preservation of theaquatic environment and its fragile inhabitants, said Dr. Drew Richardson,PADI Worldwide CEO and President. As more people become divers, they learn toappreciate the underwater world and share the desire to protect it fromnumerous and imminent threats. For more than 14 years, Sport Diver has delivered inspiration directly to divers homes,fueling the passion to dive, opening a window for nondivers to peer through andsee what waits to be discovered, and mobilizing a global force of divers toprotect our ocean planet.
[/FONT]
[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]Bonnier Corp. (bonniercorp.com) is one of the largestconsumer-publishing groups in the U.S. and is the leading media company servingpassionate, highly engaged audiences, through magazines, events, digital mediaand leading-edge products. Bonnier Corp. is the U.S. division of the BonnierGroup (bonnier.com),an international media group active in television, newspapers, magazines,movies, books and digital media.
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[FONT=Arial, Helvetica, sans-serif][url]www.bonniercorp.com[/URL]
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[FONT=Arial, Helvetica, sans-serif][/FONT][FONT=Arial, Helvetica, sans-serif]PADI(Professional Association of Diving Instructors) is the world's largestrecreational diver training, certification and membership organization. PADIMembers, comprised of approximately 6200 divecenters and resorts and 136,000 dive professionals worldwide, issue nearlyone million certifications each year, making underwater exploration andadventure accessible to the public while maintaining the highest industrystandards for dive training, safety and customer service. The PADIDiving Society is the worlds largest diver affinity group with more than175,000 members supported jointly by the global PADI Regional Headquarters and theofficial publication of the PADI Diving SocietySport Divermagazine. For more information, visit padi.com.[/FONT]
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