I can assure you that it is not for marketing purposes and I will pose an argument that it is much safer to go this route.
Freeflow Control Devices (FCDs) are not new nor are they exclusive to Aqua Lung / Apeks. They have been around a long time. They are common among ice divers. Should a second stage freeze up under the ice, it is better to cut off the air to it rather than bleed the tank down.
Now to inflation devices. While it is rare, inflation devices can and do stick open. This can be due to malfunction, lack of service, contaminant, etc. Should an inflator stick open, the first thing to do is reach for the upper most dump valve and open it as a BC should dump faster than it inflates. Next the l.p. hose should be disconnected. The problem is that most divers do not reach for the dump valve. Some try to disconnect the hose but cannot do so with gloves on. They experience an runaway ascent. Instructors see this inability to disconnect the l.p. hose whenever they teach students who are wearing gloves. We argue that it is fast and easy to slide the FCD to the off position to stop that runaway inflation thus preventing an uncontrolled ascent. At this point, the dive is over anyway so the lack of air to the Airsource is not an issue.
Now, back to Kevin's club dive this weekend. It sounds as if this girl was not familiar with her equipment. As part of a pre-dive safety check, you make sure that your air is turned on, you breathe off of your regulator and alternate and you operate your inflator. IF her FCD was closed, she could not have inflated or breathed off of the Airsource. It should have been caught. It's no different than jumping in without opening your cylinder valve. The valve does not accidentally get moved to the close position during the dive. In fact, it is positioned in such a way that if the diver slides their hand down the hose or pulls on the hose (to dump air), it reinforces the open position.
BTW, the Airsource 3 is offered in both configurations - with a traditional QD fitting and with the freeflow control device. There is no price difference. The one with the freeflow control device is more popular and currently outsells the traditional unit with the QD fitting.
In summary, the product has been thought out carefully and enjoys an excellent following. If you find yourself disagreeing with all of this then you always have the traditional version to fall back to.
There - that should spawn a nice debate! Enjoy!