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There was a dancing scuba diver in the Mt. Dew commercial. (He's at the very end) Mtn Dew Kickstart: It All Starts with a Kick

Here's a great article that speaks to what we were talking about earlier... People Don’t Buy Products, They Buy Better Versions of ThemselvesPeople Don't Buy Products, They Buy Better Versions of Themselves - The Buffer Blog

When I say ego-driven I mean the things that we do to enforce our own identity. Thank you to drrich2 for the carefully worded post explaining this. Another example of ego-driven behavior would be posting photo of yourself in your new drysuit. Or say, if you were in the military, you post...

I mean no disrespect to Doppler. I tried to answer his question in a helpful way. I truly want to help and care deeply about my mission. I'm sorry if I seemed patronizing or condescending. If he's a marketing expert and was just asking the question to bait me, then I missed that. I didn't think...

I like that you asked about how to be relevant with the Samsung Galaxy Signature. The consumer has A.D.D. - like we mentioned. Nobody has time to watch a commercial or look at an ad. We’ve learned to either fast forward or tune it out. Brands can be relevant by reacting to this trend. Instead...

Jonnierowe’s customer description offers a very valuable insight. They hyper-connected customer is a reality and isn’t going away. If the scuba industry doesn’t evolve to accommodate, digital-darwanism will lead us to extinction. We’re already behind the curve with our...

We're going to start an association? I'M IN!

Content Marketing is the Key Without getting all Tony-Robbins on everyone, here’s how I see it. The scuba industry hasn’t kept up with how consumers are buying these days. In the past our customers would digest whatever we put out. An ad would say… Buy This. It’s The Best. An you would buy it...

I'm setting up an inbound marketing agency that works with scuba related businesses.

I know that Tony Robbins is a successful entrepreneur, but I wouldn't know what someone who attended a seminar of his would sound like. I guess I'm just really enthusiastic. And yes, I did just finish a copy writing class. :nervous: Look, what I'm saying is if you are a newer diver and search...

This thread makes me smile! I think I should earn a certification card for it or something. NetDoc, can you whip that up? Now I feel responsible to respond to everyone. DEMA does this. The Be A Diver Pool Tour. They have a pool that travels around. They will set it up and let you teach...

except change "people selling gear online" to "scuba diving businesses." Selling gear online is a tiny part of my recipe here. It's about marketing your whole business brand with useful educational content. In my own defense, by helping a scuba business, it helps the industry and sport as a...

Thank you ooo2s. I appreciate your insight. You're saying time and money are a huge barrier to getting involvement in the sport. If there were a way to make things less expensive and convenient you'd have more customers. And you're afraid if you educate your customers on the best gear, they...

That's actually the point of doing business online.

Wouldn't it be great if someone had all the pieces... Great information and great gear? I don't know what business she is in. I randomly used it as an example to show what she's doing online. By no means am I saying that she has the right answer to the question. "How to buy the best BCD?" I...

You're welcome. I have more marketing advice: Be likable. People buy from business and people they like.

First, I would not work for two competing businesses. That would be unethical and counterproductive. What is your role with Gypsyblood Dive? Are you the owner or do you work there? Just curious. If all of your charters are full and you have all the business you need, then it doesn’t seem you...

Oh Boy. I would like to answer this. I'll try to write about it in the next few weeks and let you know. ---------- Post added December 25th, 2013 at 08:36 PM ---------- It's interesting that you reference Marketing Myopia, and then offer a myopic view of SEO. The article references...

Doing SEO doesn't increase the amount of people searching. A business with a website that has great SEO will capture all those people already searching. This is the foundation for marketing these days. I will check out your reading suggestions from the marketing pioneers circa 1960. Thanks.