I'm sorry Bob, but when you are wrong, you are way wrong!
I love LDSes. I do. My SO, mselenous manages one here in Key Largo. I go out of my way to patronize them and when I do have a gripe, I hardly (if ever) identify the guilty shop. Moreover, I can't tell you how many hours I have spent trying to train dive shops, manufacturers and resorts on how to use the internet for their own benefit. I have often gone out on a limb to tell someone that their message here could be better and then I try to give them some concrete steps to improve their reputation here on ScubaBoard. Ask Jim! He'll tell you that I'm not that shy in trying to help businesses grow and letting them know when they are silting out the place. Think about it: the LDS will be the first to tell you that training is important, yet they feel that they can swim with the sharks on the internet without nary a lesson. It's time for them to make the effort to learn some new skills.
Why do I try? Well, LDSes really aren't my target audience. They're not. Some do take advantage of the great advertising opportunities we have in our local forums, but I understand that most just don't have the resources to spend a $100/month to advertise. No, they aren't vital to ScubaBoard's existence when it comes to our cash flow and in fact, I often feel that we succeed in spite of them and their misplaced ire. Still, they are a very important part of our industry's ecology. If the dive shops go under, our industry and our ability to pursue our passion will be severely curtailed. That would be horrible! Divers need the LDS, ergo ScubaBoard needs the LDS and we'll do whatever we can do to help them out. I mean that!
This isn't just some idle boast on my part either. Take me up on it. Call me. PM me. Email me. Find one of the many classes that I give at DEMA or the other dive shows and get ready to learn. No, I'm not another
Social Media Douchebag: I'm the real thing. ScubaBoard can help you get your dive shop into the 21st Century and it will cost you only time. No, I'm not going to waste your money on things that really won't help you in the long run. Jazzed up websites and SEOs are fine but they can only help you so much. They depend on you having a solid understanding of social media. Unfortunately, for many dive shops that amounts to having a Facebook page and Tweeting whenever they remember it. If this is your idea of social media, you are missing out. We can help!
I remember our first DEMA in Houston. I would introduce myself as the owner of the World's largest website devoted to diving and almost everyone would smile and just turn away. It was humbling to find out how many dive professionals had never heard of us. We were indeed the industry's best kept secret. The divers knew about us, but the industry just scratched it's collective head. Today, there are still a few who have never heard of us, but there are many, many more who really don't understand us, you or what the community is all about. They'll spend hours on other social media sites that are not devoted to Scuba Diving and avoid ScubaBoard. ScubaBoard is like a well stoked pond, yet they are content to troll the vast unknown with little if any direction. We've been doing social media for Scuba Diving since before the inception of Facebook! We have the divers the LDSes are looking for if only they will make the effort to learn how to be a part of this awesome community.
Or they continue to gripe about how the world is passing them by.